Top American sunglasses brand Ray-Ban to partner Sarkodie?

BET Award-winning rapper Sarkodie might become the first Ghanaian artiste to secure a brand deal with top American sunglasses and eyeglasses brand called Ray-Ban.

This became a topic on Twitter when one of Sarkodie’s loyal fans created a thread about the SarkCess Music record label owner's musical journey with the brand Ray-Ban.

The Twitter user whose username is ‘SarkDeySpy’ started the thread by highlighting Sarkodie’s success, influence and how he created awareness about the brand in Ghana and Africa in the last ten years.

“Dear @ray_ban, For over 10 years, the best and most awarded hip hop artiste in Africa, @sarkodie, has rocked your glasses. He made (makes) them famous here till date. It’s time for a joint partnership “Sark/Ray Ban” glasses and watches your sales skyrocket. A concerned fan [sic],” he tweeted.

Dear @ray_ban,

For over 10 years, the best and most awarded hip hop artiste in Africa, @sarkodie, has rocked your glasses. He made (makes) them famous here till date. It’s time for a joint partnership ”Sark/Ray Ban” glasses and watch your sales sky rocket 📈

A concerned fan ❤️ pic.twitter.com/GkOfoppbrc

— SarkDeySpy (@SarkDeySpy) March 22, 2019

He then created a thread about how he used Ray-Ban in his popular music videos, second album cover, concerts and rocking for corporate meetings including the recent meeting with Ghana’s president, Nana Akufo-Addo.

also @ray_ban don’t worry about investment risks. @sarkodie is top 10 most bankable african artiste by @Forbes ✔️ pic.twitter.com/W2QJLcgM3r

— SarkDeySpy (@SarkDeySpy) March 22, 2019\

He put 10 upcoming musicians on one song to help make their futures so “bright they might also need Ray Ban’s to see it”! and of course he got a @ray_ban cameo!!!#RayBanBySarkodie https://t.co/L1LfoGSRE7 pic.twitter.com/SNxqCtRDrB

— SarkDeySpy (@SarkDeySpy) March 22, 2019

I don’t know what values @ray_ban may stand for but all I know is Sarkodie is the man for positivity, hardwork, drive, passion, talent, art, skill, good role model and great dad. #RayBanBySarkodie pic.twitter.com/tvlUmRU8sY

— SarkDeySpy (@SarkDeySpy) March 22, 2019

It’s so serious we can’t even have a cartoon portrait of him without @ray_ban on 🤦🏾‍♂️ #RayBanBySarkodie pic.twitter.com/xf6R2cSwlb

— SarkDeySpy (@SarkDeySpy) March 22, 2019

This is the most recent music video by Sarkodie, 2019. If @ray_ban is looking forward to a presence in Africa only one artiste can spearhead the movement!!! Sarkodie. 👓 pic.twitter.com/D38fZTbyWI

— SarkDeySpy (@SarkDeySpy) March 23, 2019

Ray-Ban is an American brand of sunglasses and eyeglasses created in 1937 by the American company Bausch & Lomb.

The brand is known for their Wayfarer and Aviator lines of sunglasses.

In 1999, Bausch & Lomb sold the brand to the Italian eyewear conglomerate, Luxottica Group, for a reported US$640 million.

Source: Pulse Ghana